A mapping analysis for a specialty apparel store shows that 30 percent of its customers drive over 45 minutes to visit the retailer.This high proportion of shoppers from a relatively far distance indicates what form of consumer behavior?
A) outshopping
B) cognitive dissonance
C) limited decision making
D) active shoppers

Question

Quizplus · Accepted Answer

Outshopping refers to the behavior of consumers who travel beyond their local area to shop at a specific store or location. The fact that 30 percent of customers at the specialty apparel store drive over 45 minutes suggests that they are engaging in outshopping behavior.

A Mapping Analysis for a Specialty Apparel Store Shows That