A group of consumers has high class consciousness.What form of perceived risk is most important to this group?
A) time perceived risk
B) physical perceived risk
C) financial perceived risk
D) social perceived risk

Question

Quizplus · Accepted Answer

Consumers with high class consciousness are very concerned with their social status and image. Therefore, the most important form of perceived risk for them is social perceived risk, which relates to how others perceive their purchase decisions and the potential impact on their social status.

A Group of Consumers Has High Class Consciousness