Trading areas reflect the distance shoppers will customarily travel to visit a retail store.Which type of shopper is most likely to travel great distances to shop at a given retailer?
A) agreeable shopper
B) outshopper
C) value shopper
D) top-of-the-line shopper

Question

Quizplus · Accepted Answer

Outshoppers are individuals who are willing to travel outside their local community to make purchases, often seeking either better prices, unique products, or a wider selection that is not available in their immediate area. This behavior indicates a higher likelihood of traveling great distances to shop at a given retailer.

Trading Areas Reflect the Distance Shoppers Will Customarily Travel to Visit