Which type of target market strategy is most likely to be used by a retailer that seeks efficiencies associated with economies of scale?
A) niche strategy
B) mass market
C) differentiated marketing
D) concentrated marketing

Question

Quizplus · Accepted Answer

Mass market strategy is the most likely to be used by a retailer seeking economies of scale as it targets a large, undifferentiated market and aims to sell high volumes of products at lower prices. This approach allows businesses to achieve cost efficiencies by producing goods in large quantities, which lowers the cost per unit.

Which Type of Target Market Strategy Is Most Likely to Be