After-sales service and exchange privileges aid in ________.
A) store atmosphere
B) changing extended decision making into routine decision making
C) reducing cognitive dissonance
D) specifying core services

Question

Quizplus · Accepted Answer

After-sales service and exchange privileges help in reducing cognitive dissonance by providing customers with the assurance that they can return or exchange a product if it does not meet their expectations. This reduces the discomfort and uncertainty that often arise after making a big purchase decision. It does not necessarily affect store atmosphere, change decision making types, or specify core services.

After-Sales Service and Exchange Privileges Aid in ________