Which type of target market strategy is most likely to be used by a diversified retailer?
A) niche strategy
B) mass market
C) differentiated marketing
D) concentrated marketing

Question

Quizplus · Accepted Answer

A diversified retailer offers a wide range of products to different types of customers, so a differentiated marketing strategy is the most likely approach. This allows the retailer to market to different segments of customers with tailored marketing messages and product offerings. A mass-market strategy would not work well for a diversified retailer as they have such a wide range of products and customer segments to target. A niche strategy would be too narrow and limit the potential customer base, and a concentrated marketing strategy would focus on one specific segment, which is not suitable for a diversified retailer.

Which Type of Target Market Strategy Is Most Likely to Be