What type of consumer decision making accompanies a situation where consumers have purchased the product before,but do not purchase the product on a regular basis?
A) extended decision making
B) limited decision making
C) routine decision making
D) brand loyalty

Question

Quizplus · Accepted Answer

Limited decision making involves low involvement in the decision-making process and little search for information. In this situation, consumers have purchased the product before, indicating some prior experience and knowledge about the product, but they do not purchase it regularly, implying that they do not have strong brand loyalty or a routine decision-making process. Therefore, limited decision making is the most appropriate type of consumer decision making for this situation.

What Type of Consumer Decision Making Accompanies a Situation Where