Perceived risk is high since a consumer is purchasing a complex good in which he or she has had little experience.What type of consumer decision making accompanies this situation?
A) extended decision making
B) limited decision making
C) routine decision making
D) brand loyalty

Question

Quizplus · Accepted Answer

When perceived risk is high and a consumer is purchasing a complex good in which they have little experience, it is likely that they will engage in extended decision making. This involves thorough research, evaluation of alternatives, and significant time and effort invested in the decision-making process. Consumers will likely gather information from multiple sources and consider a variety of factors before making a decision.

Perceived Risk Is High Since a Consumer Is Purchasing a Complex