The use of word-of-mouth influence as sources of information comprises a social source of information.

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Word-of-mouth influence refers to the spread of information or opinions about a product, service, or brand through informal or conversational communication among people. This type of communication serves as a social source of information as it is shared among social networks, friends, family members, colleagues, or other acquaintances.

The Use of Word-Of-Mouth Influence as Sources of Information Comprises