Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service,on realistic sales presentations,and on exchange privileges.

Question

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By focusing on consumer after-purchase service, retailers can address any issues or problems that may arise after the purchase, thus reducing cognitive dissonance. Realistic sales presentations also help set accurate expectations, reducing the likelihood of disappointment or regret. Exchange privileges provide consumers with the option to return or exchange a product if it doesn't meet their expectations, further reducing cognitive dissonance.

Retailers Desiring to Minimize Consumer Cognitive Dissonance Should Focus on Consumer