The study of motivation is easy since consumers may buy the same product for different reasons,may have subconscious motivations,and may not tell the retailer their real reasons for product/service purchases.

Question

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The study of motivation is complex due to the diverse reasons consumers may have for purchasing the same product, including subconscious motivations and the possibility that they may not disclose their true reasons for their purchases to retailers.

The Study of Motivation Is Easy Since Consumers May Buy