A consumer's degree of information search is not based upon his/her perceived risk.

Name: A consumer's degree of information search is not based upon his/her perceived risk.
Brand: Quizplus
Rating: 4.7 (36 reviews)

Question

Quizplus · Accepted Answer

A consumer's degree of information search is usually positively correlated to their perceived risk. If a consumer perceives a higher level of risk associated with a purchase decision, they are likely to engage in a more extensive information search before making a decision.

A Consumer's Degree of Information Search Is Not Based Upon