Which statement concerning a retailer's core customers is not correct?
A) A retailer's core customers are generally least price conscious.
B) A retailer's core customers should represent its target market.
C) A retailer's core customers deserve special treatment.
D) A retailer's core customers prefer long-term relationships.

Question

Quizplus · Accepted Answer

This statement is not necessarily true. While core customers may be less price sensitive than occasional customers, they still may be wary of overpaying and value competitive pricing.

Which Statement Concerning a Retailer's Core Customers Is Not Correct