The customer base,customer service,customer satisfaction,and loyalty programs and defection rates are components of ________.
A) the American Consumer Satisfaction Index (ACSI)
B) customer satisfaction
C) the marketing concept applied to retailing
D) relationship retailing

Question

Quizplus · Accepted Answer

The components listed are all related to relationship retailing, which emphasizes building long-term customer relationships through personalized attention, customer service, and loyalty programs. The other options do not encompass all the listed components. The American Customer Satisfaction Index (ACSI) is a specific metric for measuring customer satisfaction, while the marketing concept applied to retailing and customer satisfaction are more general concepts that do not necessarily include loyalty programs and defection rates.

The Customer Base,customer Service,customer Satisfaction,and Loyalty Programs and Defection Rates