The minimum value chain elements a given customer segment expects from a type of retailer is a(n)________.
A) proposed retail strategy
B) augmented retail strategy
C) expected retail strategy
D) potential retail strategy

Question

Quizplus · Accepted Answer

The minimum value chain elements expected by a customer segment are the basic and essential services or offerings that they expect the retailer to provide. These are part of the retailer's expected retail strategy. Proposed, augmented, and potential retail strategies, on the other hand, refer to additional services or offerings that a retailer can provide to create differentiation and competitive advantage in the market, but are not necessarily expected by the customer segment.

The Minimum Value Chain Elements a Given Customer Segment Expects