A retailer's focus on satisfaction of existing customers through seeking to form and maintain long-term bonds with customers is referred to as ________.
A) commitment-based retailing
B) customer satisfaction
C) relationship retailing
D) SERVQUAL

Question

Quizplus · Accepted Answer

The term that describes a retailer's focus on customer relationships and long-term customer loyalty is relationship retailing. This approach involves building trust, communication, and personalized interactions with customers to keep them coming back. Options A, B, and D do not accurately describe this approach.

A Retailer's Focus on Satisfaction of Existing Customers Through Seeking