An ongoing relationship between all the parties that develop,produce,deliver,and sell particular goods and services is referred to as ________.
A) a value delivery system
B) channel cooperation
C) a channel partnership
D) vertical integration

Question

Quizplus · Accepted Answer

A value delivery system is a comprehensive approach to creating and delivering value to customers that involves all parties in the production and distribution process working together in an ongoing relationship. It is a more inclusive concept than channel cooperation or channel partnership, as it encompasses all stakeholders involved in delivering the final product or service to the customer. Vertical integration refers to a type of business model where a company owns and operates multiple stages of the production and distribution process in-house, rather than relying on outside suppliers or intermediaries.

An Ongoing Relationship Between All the Parties That Develop,produce,deliver,and Sell