The functional orientation to the study of retailing stresses ________.
A) retail activities
B) retail planning
C) adaptation of retail strategy to match the retail environment
D) opportunities and constraints in decision making

Question

Quizplus · Accepted Answer

The functional orientation to the study of retailing focuses on retail activities such as merchandising, pricing, promotion, and store layout. It aims to improve the efficiency and effectiveness of these functions within retail organizations.

The Functional Orientation to the Study of Retailing Stresses ________