A major disadvantage of the retailing concept as applied to the development of a retail strategy is that it does not focus on ________.
A) the development of a coordinated strategy
B) a firm's competitive advantages
C) specific objectives such as market share or return on sales
D) the satisfaction of a firm's target market

Question

Quizplus · Accepted Answer

The retailing concept emphasizes the importance of satisfying customers' needs and wants, while also achieving a profit. However, it does not specifically address a firm's competitive advantages, which are crucial to developing a successful retail strategy. Without understanding and leveraging these advantages, a company may struggle to differentiate itself from competitors and attract customers. The retailing concept does focus on developing a coordinated strategy and meeting the needs of the target market, but it does not necessarily prioritize specific objectives such as market share or return on sales.

A Major Disadvantage of the Retailing Concept as Applied to the Development