Retailers and their suppliers have common viewpoints relating to channel control,the intensity of distribution,and the setting of final retail prices.

Question

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Retailers and their suppliers may have differing viewpoints when it comes to channel control, the intensity of distribution, and final retail prices. For example, a retailer may want to control the way a product is presented and marketed in their stores, while a supplier may want more control over the distribution channels used to reach consumers. Similarly, a retailer may want to set low prices to attract shoppers, while a supplier may be more concerned with maintaining higher margins.

Retailers and Their Suppliers Have Common Viewpoints Relating to Channel