Which of the following is not an important characteristic of relationship retailing?
A) the continuous monitoring of customer satisfaction
B) the development and maintenance of a database on all customers
C) the seeking of long-term bonds with existing customers
D) the continuous seeking of new customers to replace lost customers

Question

Quizplus · Accepted Answer

Relationship retailing focuses on building long-term relationships with existing customers, so continuously seeking new customers to replace lost ones is not a characteristic of this approach.

Which of the Following Is Not an Important Characteristic of Relationship