The use of customer loyalty programs by a hotel chain that grants rewards,such as room upgrades and free rooms to loyal customers,is an important part of ________.
A) the total retail experience
B) relationship retailing
C) customer service
D) the retailing concept

Question

Quizplus · Accepted Answer

Customer loyalty programs are a key aspect of relationship retailing, which focuses on building long-term relationships with customers rather than just one-time transactions. It is about creating customer loyalty and repeat business through personalized interactions and incentives, such as rewards for loyal customers. The other options are not as relevant to loyalty programs in the hotel industry.

The Use of Customer Loyalty Programs by a Hotel Chain