Strategic planning in retailing ________.
A) can be practiced by both small and large retailers
B) requires a comprehensive computer-based marketing information system to be properly implemented
C) should focus on short-run opportunities
D) requires the use of planning specialists with MBA degrees to succeed

Question

Quizplus · Accepted Answer

Strategic planning in retailing can be practiced by both small and large retailers. It is a vital tool for businesses regardless of their size or scope. While a comprehensive computer-based marketing information system can aid in the process, it is not a requirement. Strategic planning should also focus on both short-term and long-term opportunities, not just short-run opportunities. There is no requirement for planning specialists with MBA degrees, though they may be helpful in some cases.

Strategic Planning in Retailing ________