Neither channel cooperation nor long-term sales potential is maximized in ________ distribution.
A) vertical
B) exclusive
C) intensive
D) selective

Question

Quizplus · Accepted Answer

Selective distribution is a strategy in which a manufacturer sells its products through a limited number of retailers. This strategy is often used when the product is specialized or requires a high level of customer service. While selective distribution can help to maximize channel cooperation and long-term sales potential, it can also limit the manufacturer's reach and make it more difficult to compete with mass-market retailers.

Neither Channel Cooperation nor Long-Term Sales Potential Is Maximized in ________