In which form of distribution do retailers typically agree to limit their assortment of brands in a selected product category?
A) intensive
B) dual
C) exclusive
D) selective

Question

Quizplus · Accepted Answer

Exclusive distribution is a strategy where retailers agree to limit their assortment of brands in a selected product category, often to create a sense of exclusivity or to strengthen partnerships with specific manufacturers.

In Which Form of Distribution Do Retailers Typically Agree to Limit