Convenience goods are generally marketed using ________ distribution.
A) dual
B) exclusive
C) selective
D) intensive

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy of placing the products in as many retail outlets as possible. This is done to make sure that the product is widely available and can be easily found by consumers. Convenience goods, like toothpaste or soft drinks, are frequently purchased by consumers and require frequent replenishment, so intensive distribution is the best strategy for them. Therefore, option D is the correct answer. Dual distribution involves using both direct and indirect channels to reach customers, exclusive distribution involves restricting the products to a limited number of retailers, whereas selective distribution involves limiting the number of retailers that the products are sold to.

Convenience Goods Are Generally Marketed Using ________ Distribution