A retailer is able to appeal to different target markets,as well as reach consumers through points of contact,through engaging in ________.
A) Web sales
B) omnichannel retailing
C) relationship retailing
D) vertical integration

Question

Quizplus · Accepted Answer

Omnichannel retailing refers to a strategy that integrates multiple channels, such as online, mobile, and physical stores, to provide a seamless and consistent shopping experience to customers. By engaging in omnichannel retailing, a retailer can reach different target markets and increase the points of contact with consumers. Web sales, relationship retailing, and vertical integration are all important concepts in retail management, but they are not as directly related to targeting different markets and expanding points of contact as omnichannel retailing.

A Retailer Is Able to Appeal to Different Target Markets,as