Which form of distribution has the effect of most severely limiting a manufacturer's long-run sales potential?
A) intensive distribution
B) selective distribution
C) dual distribution
D) exclusive distribution

Question

Quizplus · Accepted Answer

Exclusive distribution limits a manufacturer's long-run sales potential by only allowing a limited number of retailers to sell their products. This reduces the overall reach of the product and limits availability to consumers, potentially leading to lower sales and restricts distribution to specific geographic areas or market segments.

Which Form of Distribution Has the Effect of Most Severely