A manufacturer seeking to maximize its sales should utilize ________ distribution.
A) intensive
B) dual
C) exclusive
D) selective

Question

Quizplus · Accepted Answer

Intensive distribution aims to make a product available in as many outlets as possible, which is ideal for maximizing sales. This type of distribution is commonly used for products with mass appeal, such as consumer goods. Dual distribution involves selling products through both direct and indirect channels, exclusive distribution involves selling products through only one or a limited number of outlets, and selective distribution involves selling products through a limited number of outlets that meet certain criteria. These other types of distribution may not be as effective for maximizing sales.

A Manufacturer Seeking to Maximize Its Sales Should Utilize ________