Point-of-purchase displays and the placement of goods in visible,high-traffic store locations are important in retailing because of the need to ________.
A) sell services to a broad target market
B) generate impulse sales
C) minimize the need for warehouse space
D) limit pilferage to an acceptable level

Question

Quizplus · Accepted Answer

Point-of-purchase displays and visible, high-traffic store locations are designed to catch the attention of shoppers and encourage them to make impulse purchases. This means that generating impulse sales is the key function of these displays and placements, making option B the correct answer. The other options are either unrelated or not the primary reason for these tactics in retailing.

Point-Of-Purchase Displays and the Placement of Goods in Visible,high-Traffic Store