Suppliers sell through a moderate number of retailers in ________ distribution.
A) intensive
B) dual
C) exclusive
D) selective

Question

Quizplus · Accepted Answer

Selective distribution involves a moderate number of retailers who are carefully selected by the supplier to ensure that the brand's image and reputation are maintained. This approach allows suppliers to have more control over the distribution process while still reaching a wide enough audience to generate significant sales. Intensive distribution involves selling through as many retailers as possible, which can lead to lower margins, while exclusive distribution involves selling through only one or a few retailers, potentially limiting sales opportunities. Dual distribution involves selling through both company-owned and independent retailers.

Suppliers Sell Through a Moderate Number of Retailers in ________