A retailer sells to multiple retail formats and multiple points of contact.This illustrates ________.
A) vertical integration
B) the sorting process
C) omnichannel retailing
D) the importance of impulse retailing

Question

Quizplus · Accepted Answer

The scenario described denotes the characteristic of a retailer adopting an omnichannel strategy, where they are present across multiple retail formats (e.g. physical stores, online portals, mobile applications) and various points of contact (e.g. social media, email, chat). They aim to create a cohesive customer experience across all channels by integrating their offerings and streamlining processes. Option A is incorrect because vertical integration involves the integration of stages of production, and not retail formats or points of contact. Option B is also incorrect as sorting refers to the process of separating products based on their characteristics or destinations, which does not relate to the given scenario. Option D is irrelevant to the context.

A Retailer Sells to Multiple Retail Formats and Multiple Points