Manufacturers can increase their power in a distribution channel through ________.
A) operating their own retail facilities
B) developing dealer brands
C) expanding into foreign markets
D) use of intensive distribution

Question

Quizplus · Accepted Answer

By operating their own retail facilities, manufacturers can bypass intermediaries and sell directly to customers. This not only gives them more control over the distribution process but also allows them to capture more of the profits from each sale. The downside is that it requires significant investment and expertise to successfully operate a retail operation.

Manufacturers Can Increase Their Power in a Distribution Channel Through