Retailers have increased their power in the channel of distribution due to ________.
A) the growing number of regional and national chains
B) the growth of franchising as an alternative to independent ownership
C) the increased market share of national brands
D) shopping center contract provisions' limiting the range of goods to be sold

Question

Quizplus · Accepted Answer

The growing number of regional and national chains has given retailers more power in the distribution channel. These retailers often have more bargaining power with manufacturers and suppliers due to their larger size and ability to purchase goods in larger quantities. As a result, manufacturers and suppliers may have to offer better terms and prices to these retailers in order to maintain their business.

Retailers Have Increased Their Power in the Channel of Distribution