What is the next step in the product development process when test marketing is positive for a product?
A) Prototype development
B) Business analysis
C) Concept testing
D) Commercialization
E) Product diversification

Question

Quizplus · Accepted Answer

Positive test marketing results indicate that the product has potential in the market, so the next step would be to proceed with commercialization, which involves launching the product to the market.

What Is the Next Step in the Product Development Process