During what step of the product development stage does the firm consider how well a product or idea supports the firm's objectives?
A) Screening
B) Concept testing
C) Prototype development
D) Benefits analysis
E) Product idea

Question

Quizplus · Accepted Answer

During the screening stage, the firm considers whether a product or idea supports the firm's objectives. This is where ideas are evaluated and filtered based on their potential to meet the company's goals and needs.

During What Step of the Product Development Stage Does the Firm