Why do firms conduct product testing?
A) To determine potential profitability of the product
B) To allow for gradual commercialization over time
C) To ensure the prototype meets performance requirements
D) To determine how well the product fits in with the goals of the organization
E) To determine the potential mesh with the firm's objectives

Question

Quizplus · Accepted Answer

Product testing is conducted to ensure that the prototype meets the required performance requirements before it is launched into the market. Testing can help identify and fix potential issues early on, which can save time, money, and resources in the long run. A product that does not meet performance requirements has a high potential to fail, leading to losses for the firm. Therefore, product testing is essential to ensure that the product meets the required standards before it is introduced into the market.

Why Do Firms Conduct Product Testing