The marketing process to the consumer is significantly different than the marketing process for the industrial buyer.

Question

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The marketing process for the consumer involves targeting individuals or households for the sale of a product or service, whereas the marketing process for the industrial buyer involves targeting businesses or organizations for the purchase of goods or services. The marketing strategies and tactics used for each type of buyer are often different due to the different motivations, decision-making processes, and purchasing behaviors of consumers and industrial buyers.

The Marketing Process to the Consumer Is Significantly Different Than