What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with the performance of the product?
A) Psychological influences
B) Need recognition
C) Brand loyalty
D) Emotional motives
E) Consumer activism

Question

Quizplus · Accepted Answer

Regularly purchasing products because of satisfaction with their performance demonstrates brand loyalty. Consumers have developed a connection to a particular brand and its ability to meet their needs, resulting in repeat purchases. This behavior is not related to psychological influences, need recognition, emotional motives, or consumer activism.

What Type of Behavior Do Consumers Exhibit by Regularly Purchasing