What is the study of the decision process by which customers come to purchase and consume products?
A) Marketing
B) Segmentation
C) Resource management
D) Consumer behavior
E) Acculturation

Question

Quizplus · Accepted Answer

Consumer behavior is the study of the decision-making process that people go through when buying and consuming products. It involves understanding the psychological, social, and cultural factors that influence their choices, as well as their motivations and behaviors. Marketing, segmentation, and resource management are all related to consumer behavior, but they are not the same thing. Acculturation is also related to consumer behavior, but it specifically refers to the way that people from one culture adopt the values and behaviors of another culture.

What Is the Study of the Decision Process by Which