Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?
A) Market segmentation
B) Market research
C) Promotion
D) Public relations
E) Integrated marketing strategy

Question

Quizplus · Accepted Answer

Market research is specifically designed to gather information about customers, their preferences, and behaviors. This information is used to make important business decisions, such as product development and marketing strategies. Market segmentation is another tool that helps businesses group customers based on shared characteristics, but it doesn't provide information on customer preferences or how to fulfill their wants. Promotion and public relations are important parts of a marketing strategy, but they don't necessarily involve gathering information about customers. An integrated marketing strategy is a comprehensive approach to marketing that combines various tactics and channels, but it also doesn't specifically focus on customer wants and needs.

Which Tool Used for Gaining Decision-Making Information Identifies What Customers