Which of the following is the LEAST important influence on consumer behavior?
A) Psychological factors
B) Personal factors
C) Social factors
D) Technological factors
E) Cultural factors

Question

Quizplus · Accepted Answer

Technological factors are not necessarily a key influence on consumer behavior as compared to factors such as culture, social, personal, and psychological factors which have a more direct impact on decision making and purchasing behavior. However, advancements in technology can indirectly impact consumer behavior.

Which of the Following Is the LEAST Important Influence on Consumer