Which type of market research involves watching consumers and recording their behavior using tools such as camera feeds and computer recordings?
A) Observation
B) Primary research
C) Surveys
D) Focus groups
E) Experimentation

Question

Quizplus · Accepted Answer

Observation involves watching consumers and recording their behavior using tools such as camera feeds and computer recordings. Primary research involves collecting data directly from the source through methods such as surveys and focus groups. Surveys involve asking consumers questions to collect data. Focus groups involve gathering a small group of individuals to have a discussion about a specific topic. Experimentation involves testing a hypothesis or an idea in a controlled environment.

Which Type of Market Research Involves Watching Consumers and Recording