When making a purchase decision,decisions that include logical evaluation,cost,and quality are what type of decisions?
A) Evoked
B) Rational
C) Comparison
D) Consideration set
E) Emotional

Question

Quizplus · Accepted Answer

Rational decisions are based on logical evaluation, cost, and quality. This type of decision making involves a deliberate and thoughtful process of weighing the pros and cons of different options, and selecting the one that is most likely to meet one's needs and desires. Evoked decisions are based on habit or routine, comparison decisions involve comparing different options to each other, and emotional decisions are based on feelings or desires rather than logic. The consideration set refers to the range of options that are considered during the decision-making process.

When Making a Purchase Decision,decisions That Include Logical Evaluation,cost,and Quality