What is the advantage of utilizing focus groups for research?
A) They easily generate comparison data with competitors' products.
B) They offer fact-based information on products.
C) They are more structured and are easier to analyze.
D) They allow for more in-depth discussion on complex issues.
E) They are less costly and time consuming.

Question

Quizplus · Accepted Answer

Focus groups allow for more in-depth discussion on complex issues, which can provide rich insights and perspectives that may be difficult to obtain through other research methods.

What Is the Advantage of Utilizing Focus Groups for Research