Accessing a website in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?
A) Social networking
B) Problem solving
C) Information seeking
D) Psychological influencing
E) Recognizing a need

Question

Quizplus · Accepted Answer

Accessing a website in search of magazine articles about a product is a clear indication of information seeking, which is the stage of the consumer buying process where consumers try to gather information about the product or service they are interested in. The other options are not applicable to this stage. Social networking may occur at any stage of the process where social interaction and communication are involved; problem solving relates to the resolution of issues and difficulties that may arise during the purchase process. Psychological influencing is about the emotional impact that marketing and advertising elements can have on consumer behavior, and recognizing a need is the very first stage of the consumer buying process where the consumer identifies a problem or a need. None of these options fully explains the situation described.

Accessing a Website in Search of Magazine Articles About a Product