What does the process of product positioning involve?
A) Hiring only employees who have the strongest credentials
B) Designing a company's products to appeal to target customers
C) Focusing on only one component of the marketing mix
D) Disregarding customers' reactions to a company's products
E) Reorganizing employees according to seniority

Question

Quizplus · Accepted Answer

Product positioning involves designing a company's products to appeal to a specific target market. This includes identifying the needs and wants of the target market, defining the unique aspects of the product that meet those needs, and developing a marketing strategy that effectively communicates the product's value to the target market.

What Does the Process of Product Positioning Involve