What can be utilized to ensure a company's marketing and nonmarketing efforts are compatible?
A) Market segmentation
B) Integrated marketing strategies
C) Target marketing
D) Public relations
E) Personal selling

Question

Quizplus · Accepted Answer

Integrated marketing strategies can be utilized to ensure a company's marketing and nonmarketing efforts are compatible. Integrated marketing involves coordinating all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and personal selling, to provide a consistent message across all channels. It ensures that all marketing efforts are aligned with the company's overall goals and objectives, creating a cohesive brand image and message.

What Can Be Utilized to Ensure a Company's Marketing and Nonmarketing