How does behavioral segmentation identify target markets?
A) Patterns displayed by consumers
B) Consumer characteristics such as lifestyles
C) Research that obtains data by watching and recording behavior
D) Dividing the market based on needs and wants
E) Using psychographics characteristics

Question

Quizplus · Accepted Answer

Behavioral segmentation identifies target markets by analyzing patterns displayed by consumers, such as their purchasing behavior, usage rate, and brand loyalty.

How Does Behavioral Segmentation Identify Target Markets