What market segment is based on where the target market lives and how location affects their lifestyle?
A) Demographic
B) Behavioral
C) Positional
D) Geographic
E) Psychographic

Question

Quizplus · Accepted Answer

Geographic segmentation is based on the physical location of the target market, such as region, city, or neighborhood. This can help identify how location affects their lifestyle and preferences, such as climate, local culture, access to resources, and commuting patterns. By identifying these factors, businesses can tailor their marketing strategies to better appeal to the interests and needs of their local customers.

What Market Segment Is Based on Where the Target Market